Hamish Robertson, Creative Director: Portfolio

Super Bowl LXI Los Angeles

Creative Director, Los Angeles Super Bowl LXI Host Committee, LASEC, 2025–Present

Giving football’s biggest night a home-city voice, built to stand beside the NFL’s own.

Super Bowl LXI is coming home to Los Angeles. Long before kickoff, the Host Committee needed a voice and an identity of its own: one that could sit comfortably beside the NFL’s Super Bowl LXI brand, speak for the whole region, and start building anticipation early.

• Designed the Host Committee brand mark and foundational style guide for committee and sponsor communications.
• Partnered with the NFL to integrate the Super Bowl LXI brand architecture with the host city’s identity.
• Wrote, directed, and edited the official announcement film for the region’s ninth Super Bowl.
• Wrote and creative directed LA Loves Football, starring Kate Hudson.

LA Loves Football debuted nationally on Good Morning America.

2026 FIFA World Cup Los Angeles

Creative Director, Los Angeles World Cup 2026 Host Committee, LASEC, 2025–2026

One identity, carried across a county of millions: one Official FIFA Fan Festival, ten regional Fan Zones, broadcast photography, and a SoFi Stadium Halo takeover.

As a marquee host city, Los Angeles had to turn FIFA’s global Kit of Parts into something unmistakably its own: an identity that could speak to the world, reflect the region’s communities and sporting heritage, and hold together from board decks to building wraps.

• Created the Los Angeles host city identity and the creative framework behind every public, sponsor, and board touchpoint.
• Directed spatial branding, architectural wraps, and environmental graphics for the Official FIFA Fan Festival and 10 regional Fan Zones, including a full digital and physical takeover of historic Union Station.
• Art directed county-wide street banners, OOH, and sponsor takeovers along the approach to SoFi Stadium.
• Wrote, directed, and edited launch films, digital billboards, social campaigns, and match-day content for SoFi Stadium’s 360-degree Halo board.
• Led the Official FIFA World Cup 26 Los Angeles Poster Competition with the Annenberg Foundation, judged by a jury including curator Ann Philbin and artist Glenn Kaino.
• Photographed the tournament, its crowds, and its players.

400,000+ Fan Zone guests

10 Regional Fan Zones, plus the Official FIFA Fan Festival

8 Matches at SoFi Stadium

A brand system that turned complex, multi-stakeholder requirements into a welcoming, multilingual civic experience, and a creative foundation the region now carries into Super Bowl LXI.

Contact High: A Visual History of Hip-Hop

Creative Director, Annenberg Space for Photography, 2019

The most-visited exhibition in the museum’s history.

• Created the exhibition identity and the campaign around it.
• Wrote, directed, and edited the broadcast trailer.
• Designed posters, flyers, out-of-home, event, and promotional ephemera.

No. 1 Most-visited exhibition in the museum’s history

40% Growth in museum attendance during my tenure

The exhibition broke every attendance record at the Annenberg Space for Photography and drew wide critical praise, introducing hip-hop’s visual heritage, and the photographers behind it, to a new generation of museumgoers.

Wallis Annenberg GenSpace

Head of Creative, Annenberg Foundation, 2020–2024

Reimagining the senior center as a place people want to be, then filling it within six months.

In the most diverse square mile in the United States, the Annenberg Foundation set out to reinvent the senior center as a modern civic space where older adults feel valued, engaged, and at home. It needed a brand that left the old clichés of aging at the door.

• Led the visual identity, wayfinding, and spatial branding for the new center.
• Designed and built the website.
• Directed city-wide marketing, collateral, and marquee events.
• Directed brand storytelling and the digital-first launch campaigns.

6 months From opening to membership capacity

Local and national press, and a full membership list within six months of opening.

Vanity Fair

Design Editor, Vanity Fair, Condé Nast, 2008–2014

Bringing a legendary magazine’s taste and access to the web, and growing its audience 750%.

Vanity Fair in print set the standard for taste and access. Online, it had to move at the speed of the news cycle without giving up either.

• Oversaw creative and art direction for vanityfair.com, bridging print, digital, and integrated marketing teams.
• Curated and wrote regular features on design and technology.
• Grew the digital team 300%.
• Produced real-time coverage of the Oscar Party, the Tribeca and Toronto film festivals, and the White House Correspondents’ Dinner.
• Directed the Hollywood Issue films with George Clooney and Julia Roberts, made alongside Annie Leibovitz’s gatefold cover.

750% Growth in monthly unique visitors

3.4M Monthly readers

12+ min Average time per visit

Event coverage traffic grew 100% year over year, and the redesign was named Best Redesign in MIN’s Best of the Web.

Franchise Design, Amazon MGM Studios

Art Director, Franchise Management, Amazon MGM Studios, 2022–2023

Helping $200M+ franchises find their shape, from first idea to executive greenlight.

Amazon MGM Studios’ Franchise division grows its biggest properties into connected universes across film, series, games, and products. Every idea has to be clear and compelling to executives, filmmakers, and partners long before a frame is shot.

• Designed the storytelling and presentation decks that shaped title-universe development for IP including Tomb Raider, Voltron, and Red One.
• Led creative reviews with senior Amazon executives, directors, producers, writers, and external brand partners.
• Guided early-stage and in-production franchises through complex approvals, on time and within budget.

$200M+ Franchise IP in development